Last July, The Alchemist in Waterbury, Vt. announced plans to double the production of its most popular beer, the double-IPA Heady Topper.
Thirty-two hundred Vermonters have signed up to take the 'pledge' this week, finding alternatives to driving alone in the car to work.
At The Alchemist in Waterbury, Vt., cans of the brewery's signature Heady Topper were spinning off the production line Monday.